Today Doritos revealed its powerful collaboration with multi-award winning artist Rihanna and UK rap star Professor Green as part of the Doritos Late Night flavours campaign.
Doritos brings fans the ultimate Late Night concert experience showcasing the hottest talent from around the world. Global superstar Rihanna and acclaimed rapper Professor Green have both written new tracks exclusively for the innovative music experience. Fans no longer have to queue out in the cold to watch the world's best artists perform, as exciting performances of their new tracks are hosted on DoritosLateNight.com for fans to enjoy from the comfort of their own home. What's more, each performance has been recorded using breakthrough video technology to bring fans pioneering music entertainment, putting them in control of their Late Night experience.
Professor Green's exclusive track, 'Coming to Get Me', is filmed using 360° camera technology allowing fans to interact, manipulate and direct the video as they desire and watch him perform as he's never been seen before. Professor Green's 360° video will also be the first interactive 360° video to be hosted on YouTube. www.youtube.com/doritosuk
Rihanna's brand new track, 'Who's That Chick,' by David Guetta featuring Rihanna, utilises augmented reality technology (AR) that puts fans in control of the experience. To unlock Rihanna's extraordinary Late Night performance, fans must scan a special marker against a webcam which can be only found on the back of the limited-edition Doritos Late Night range of Tantalising Tikka or BBQ Rib flavoured chips.
Through an augmented reality music experience that showcases the multiple facets of Rihanna's personality and style, Doritos is debuting the special single, 'Who's That Chick,' by David Guetta featuring Rihanna. Designed to put control of the experience in consumers' hands, the Rihanna augmented reality performance is available in both day and night settings. To unlock Rihanna's extraordinary Late Night performance, fans must scan a special marker against a webcam which can be only found on the back of the limited-edition Doritos Late Night range of Tantalising Tikka or BBQ Rib flavoured chips. Fans can personalize Rihanna's performance by the way they hold and move the bag, offering up a new experience each and every time.
The limited-edition Late Night flavour bags will be available from 14th October in all major supermarkets. For more information and to enjoy explosive and exclusive music entertainment visit DoritosLateNight.com.
by: newsdesk
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